Russell James Smith

Uk "I'm a PC", "I'm a Mac" ad campaign debuts

Uk "I'm a PC", "I'm a Mac" ad debuts, originally uploaded by russelljsmith.

The UK version of Apple's "I'm a PC", "I'm a Mac" ad campaign started running today with a double page spread in the free Metro paper (yuck), it features Mitchell and Webb. I think these adverts can come across a little smug, but I have to agree with the general point that an Apple Mac is the best choice for a home computer.

Video adverts on the Apple website.

Joining the party

Living in a town in northern England has it's pros and cons when it comes to being a web-professional. We can follow the latest news on web 2.0, the Standardistas and Google vs MS vs Yahoo! just fine from here via a multitude of blogs and other news sources but it's hard sometimes to feel truly involved when you've never even visited the west coast of America.

I-VI-VIII or 168 is 360 in Hex

I must be a genuine geek, on reading about a new Xbox 360 viral thing on Kotaku I pretty quickly remembered that 168 is just 360 in Hex! (Maybe the big Hexagon in the mysterious symbol gave me a bit of a clue!)

UPDATE: This clue lead to the website hex168.com.